Digital

If someone hands you a deck, you can be sure there are 52 cards covering four suits. The universe is finite. The cards are the cards, and games work precisely for that reason. Every deck is the same, and all the players have the same options. Some of the systems we compete in have a…

I’m not sure this is the right word for it, but we certainly need one. Not ‘entrepreneurship’ which is a distinct skill. That term is usually reserved for people who start at zero and get to one, and mostly for people who operate in small businesses creating financial value through assets and equity. But what…

“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”

Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting the URLs that convert, even when overall traffic drops. Key takeaways: Shift your reporting from traffic to revenue-generating pages Create a URL-level report that merges GA4 traffic and conversions. Flag any page that consistently drives leads or revenue, even…

If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility,…

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

When the long-term cost of our situation is uncomfortably linked to the short-term expense and pain of changing the situation, it’s easy to feel stuck. One way to deal with the feeling is to insist that there’s no way to change the situation. That the price we’ll have to pay upfront is so big, we…

If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for. Many websites suffered declining clicks due to AI search features, and just as we were getting used to AI Overviews (AIOs),  Google rolled out AI Mode to compete with ChatGPT and other Large Language Models (LLMs). Meanwhile, LLMs are launching their own…

Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you. We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Traffic and…

“We’re up” | Seth’s Blog This is the challenging insight that every generation comes to grips with. It might be a rising cohort of teachers or managers. It might be the next cycle of companies. And it might be the shifting power dynamic in families or organizations. No one gives you a…