Beauty CEO’s $80k first-home gamble pays big

Bangn Body founder Priscilla Livock (nee Hajiantoni) has secured a beachside dream home. Picture: Tim Carrafa

She poured her first-home deposit into launching a viral beauty brand, now Bangn Body CEO Priscilla Livock is reaping the rewards, snapping up a $2.42 million designer home on the Gold Coast.

The Melbourne-based entrepreneur, whose cult skincare products are stocked in Sephora, has secured a stunning Palm Beach residence that will serve not only as a luxury holiday escape, but also as a glamorous photo shoot location for her and other brands.

Ms Livock gave up a house deposit and put her wedding on hold to launch her popular skincare brand. Picture: Tim Carrafa

The beautifully renovated property at 4 Barklya Place was a strategic acquisition, brokered by buyers’ agent Jake Edwards.

“Priscilla’s brief was clear,” Mr Edwards said.

“She wanted a beautiful Gold Coast home that could be a personal retreat, but crucially, also a ready-to-go, aesthetically perfect backdrop for Bangn Body’s campaigns.

“This property ticked every box.”

Buyers agent Jake Edwards

Ms Livock said she “could not get this house out of my head”, after it was initially snapped up by another buyer.

“My husband said to me, ‘you have to let it go, it’s sold’, then literally a day later Jake [Edwards] called and said, ‘it’s on the table again’,” she said.

“There are a lot of coastal homes in Queensland, but we wanted something with a little more character.

“The overall vibe of this house was just so aligned with my aesthetic and what I love. Ultimately, it’s a really beautiful backdrop for Bangn Body, but also I want to be able to give a lot of value for other brands to showcase their products.”

It’s a power move that signals Bangn Body’s continued expansion, with the Gold Coast rapidly growing as a key creative hub.

The entrepreneur wanted a Queensland holiday home that could double for photo shoots

Outdoors is paved in travertine, with a barbecue kitchen and fire pit

Six years ago, Ms Livock and her husband, Jake Livock, put $80,000 they had saved for a first-home deposit towards her goal to create a range of products born from her personal struggle with acne and eczema.

She quit her corporate job, put her wedding on hold, and even moved back in with her mum to chase her entrepreneurial dream.

The gamble paid off, with Bangn Body quickly building a cult following and turning over $8m in its first two years, earning Ms Livock a spot of Forbes Asia 30 Under 30 rich list in 2021.

The couple flipped their first home, bought in Greensborough, Victoria in 2021, investing in another renovator in Melbourne’s north, as well as an investment property on the Mornington Peninsula.

Luxury mid-century inspired interiors

A fireplace set in natural stone is a feature in this lounge area

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Their new Palm Beach home was built in the 1980s and last changed hands for $815,000, undergoing a spectacular Palm Springs-inspired renovation.

The four-bedroom, two-bathroom home on a 613 sqm lot was marketed by White Fox Gold Coast agent, Dijana Speak.

Features included natural stone exterior cladding and an arched gateway, leading into luxury interiors and a designer kitchen with butler’s pantry and wine cellar showcasing Italian marble and rich walnut cabinetry.