Digital

Nails, glues and screws | Seth’s Blog Perhaps this metaphor will help: Nails are the easiest to use and require the least skill. Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage. And screws are the most resilient. They require good judgment in…

Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses. Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. The top 50 PR pitching opportunities in ChatGPT Below are the…

Here’s a summary from a book industry newsflash about what’s selling right now: Dystopia, Dark Romance, Dark Literary, Horror, Paranormal, True Crime, Alternative Histories, Decline of Democracy, Humor, Digital Wellness, Cozy & Cute, and Escapism. Setting aside just how long it takes to bring a book (or just about anything more important than an instagram…

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact.

There’s a simple law: No one buys anything unless it produces more value than it costs. This seems obvious. Value could be in the form of sustenance, status, affiliation, peace of mind or health. And value is always measured by the user. A $300 caviar spoon will only be purchased if someone believes it produces…

How to build a brand-led content strategy that drives demand outside search You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show you how to repurpose content across channels like TikTok, YouTube, newsletters, and communities to increase visibility outside SERPs. How to use digital PR to increase…

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs. Is this your reality? Welcome…

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next.