Digital

It’s time to drop the baggage around the word “influencer.”

It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…

AI and LLMs pose a particularly visceral threat to the typing class. Writers, editors, poets, freelancers, marketing copywriters and others are voicing reasonable (and unreasonable) objections to the pace and impact of tools like Claude, Kimi and ChatGPT. I think we have two choices, particularly poignant on US Labor Day… The first is to walk…

It is impossible to make a perpetual motion machine, you’ll waste your time if you try. It is possible to write a book of poetry that will sell 10 million copies. It is unlikely, it probably won’t happen, but it is possible. Science and innovation and creativity engage with the possible. Possible means “might.” It…

It’s been awhile… Coconut Cult is a new sort of probiotic magic that’s actually delicious (the chocolate is great, the strawberry is magnificent). A tablespoon a day, try it for a week. You have 38 trillion gut bacteria (!) so you might as well make them happy. This is the best gluten-free ramen I’ve ever…

Large organizations are purpose-built to do what they do, under prevailing conditions. People are hired, assets are acquired, measurements are put in place–all to optimize what’s happening right here and right now. In 1929, 200 million telegrams were sent. The wiring, technology, staffing, real estate holdings and marketing of Western Union were all optimized around…

So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our business.” And I’m not quite sure that’s always, in some cases it is the right way to go, but always the right direction to go. …

Don’t swallow Polonium-210. You won’t last long, and it won’t be pleasant. There are poisons all around us. The arsenic in your rice, the drain cleaner under your sink. Alas, some poisons are impossible to avoid, and it’s not productive to live a life that’s poison-free. But it might be worth considering three questions when…

SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating themselves to gifts. I can use this information for targeting in the following ways: Create content for life events:  Build campaigns around events like weddings,…

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites.  SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your…