Digital

Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites.

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

If someone snuck into my closet and switched out one brand of sneakers for a similar model from another company, it wouldn’t bother me much. Popular cars like the Camry, the Civic and the Elantra don’t have raving fans the way the Mini or the Rivian do. Go to the rental car counter and take…

Confusing good luck with skill | Seth’s Blog If 1,000 people toss a fair coin three times, 125 of them will get three heads in a row. Perfect score. And 125 will lose every time. We probably shouldn’t give the winners too much credit. Actually, the real work is deciding which games…

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

Mirrors and hats | Seth’s Blog No one buys a hat without looking at themselves in a mirror first. Ever. There were hats before there were mirrors, so I’m not sure how it used to be, but that’s how it is now. Even though we may imagine we’re wearing a hat to…

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).

Since I was born, humans have created 6 billion jobs. All while technology relentlessly disrupts existing industries. The pin making machine replaced the hand-crafted pin. The ox-pulled plow replaced millions of hours of backbreaking work. The amplification and electronic distribution of music upended the work of the live musician, and the camera replaced countless portrait…