Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to…
A screwdriver works because the handle is bigger than the screw. You can twist the handle with leverage, causing the screw to turn. The bigger the handle, the more leverage you have. We’ve spent a trillion dollars building a worldwide communications and AI network, and you can have access to the whole thing for $20,…
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone.
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“No” is an option | Seth’s Blog “Maybe” is the problem. If you’re serious, say, “yes.” And if it’s not for you, walk away. But endlessly reconsidering opportunities without forward motion is a place to hide. August 19, 2025 Source link
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy. Source link
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no…
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.
