Digital

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.

This dashboard is now a Swiss Army knife of data that allows you to slice and dice to your heart’s content. Below are a couple of examples of how I use this dashboard to uncover opportunities and insights for my clients. Where are competitors winning? With this data, we can quickly identify the top competing…

Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work?  In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today’s fast-paced marketing world….

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t. Someone shared the takeaways from that post on Reddit and boy, was the criticism full on. Call me thin-skinned, but I remember feeling hurt. It…

There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase.  Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.    In this post, we’ll walk you through how to use…

The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry, it’s not. But it made me feel better. The overworked and slightly bitter front desk person who was the frontline flotsam in a poorly designed system couldn’t be bothered. Even…

Does trust begin with the story or the storyteller? I’d argue they should be on equal footing at the start. For example, I can shout out loud in a quiet restaurant and make people aware of me. But who they think I am and what I shout are equally important factors in whether people behave…

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.

Third-party, this is one of my favorites as someone who works in local SEO. So we’re always looking for opportunities for our clients to get partnerships because building your like brand, building your community is so important with local SEO. The more partnerships you have with other businesses or other organizations that serve the same…

Are you struggling to make Reels? Does your video content strategy need to change? In this article, we’ll explore four easy ways to make better Instagram Reels. Why Instagram Reels Matter Instagram Reels have become an important tool for businesses and creators to reach new audiences. However, many people struggle to create engaging Reel content. …