Digital

Are you looking to streamline your business processes with AI? Want to learn how to create AI playbooks that can transform your operations to be more efficient? In this article, we explore how to use AI to scale your work. Why AI Operations Matter for Marketers AI (artificial intelligence) operations, or AI ops, refers to…

Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of the first Panda update, Google said: “This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not…

B2B social media marketing often gets a bad rap.

It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling,…

“By 2025, data stories will be the most widespread way of consuming analytics.” That prediction from Gartner a few years ago was geared toward CFOs, but it applies perfectly to another group that traffics in data — marketers. Gartner even identified the rise of dynamic storytelling as one of four data and analytics trends: “Leaders…

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Now, in terms of the channels that you can go through, and I will acknowledge I’m paid. So a lot of this is paid-specific, but there is some organic pieces here too. Google Google does cover both search and visual content. Whether we’re thinking about Performance Max, whether we’re thinking about videos and visuals coming…

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? In this article, we’ll explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond. The Importance of Short-Form Video  Instagram has become a powerful platform for businesses and creators to connect…

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new.  I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to…

As AI tools become increasingly popular, there’s no denying their speed and affordability. Many businesses, writers, and marketers rely on AI to churn out content efficiently. However, AI-generated copy often lacks depth and uniqueness, resulting in generic output. Think about how many blog posts you’ve seen that begin with “In today’s fast-paced digital landscape…” Table…