Digital

Taken for granted | Seth’s Blog A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone. September 22, 2024 Source link

Artificial intelligence manifests dueling perspectives. Some marketers are uncertain how to feel about this new technology. Some see the opportunities for next-generation marketing. It’s a lot to think about, so we asked CMI’s chief strategy advisor, Robert Rose, for his thoughts. Fortunately, he was already speaking at this week’s epicenter of the conversation — the…

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Many SEOs believe that experience automatically qualifies them for leadership roles. However, leading a department requires more than SEO expertise. In an article for Moz on retention strategies, Jon Martins, the Operations Director at Hallam, said that not every SEO is suitable for leadership positions and that sometimes there are alternative responsibilities they might be…

Want to save time and increase efficiency in your business?  Looking for practical ways to implement AI automation in your daily operations? In this article, we explore how to use AI automations to speed up your work. Why AI Automation Matters In today’s fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning…

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven…

Paul Boag, an expert in user experience (UX) design and conversion rate optimization (CRO), shares how AI has revolutionized his work. He explains that AI has “made my job a lot easier,” offering tools that simplify user research and provide new ways to gather and analyze data. In this blog, we’ll explore how AI is…

Sharp tools | Seth’s Blog Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of tools only wastes…

It’s been a challenging year for most groups within the marketing realm. But marketers who spend their efforts at the earliest parts of the customer journey have arguably had it the worst. With an economy that looks good on paper but doesn’t seem to lead to more marketing budget, the continuing “short-termism” espoused by leaders,…

When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask.