So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re gonna start by just unpacking what does “no” actually mean? Where does a “no” come from? So when your customer says “no” to taking part in a customer story, what are they really saying? Where…
Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a…
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to…
With iOS 18 rolling out, email marketers need to get ready for some big changes. In a recent CXL Feed video, Jessica Best, email marketing expert and CXL instructor, walked through the Apple Intelligence updates and how they are shaking up email marketing strategies. Let’s break down what you need to know and how to…
Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually…
What’s the outlook (and current reality) for marketing jobs involving content these days? Our 2025 Career Outlook for Content and Marketing research found a mix of good and less-than-great signals. On one hand, most marketers are more or less satisfied with their jobs. And the generative AI boogeyman? Not stealing jobs yet. On the…
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…
Should you still invest in paid social media promotion and advertising for your brand? When I posed the question to experts in marketing, the responses were almost unanimous: “Yes, but …” Some view it as a necessary evil given the limited organic reach on social today. Others say that although social platforms are crowded with…
I’ve helped 79 startups build million-dollar marketing engines in the last four years. I’ve been a startup marketer for 20 years, and I’ve helped grow nearly 100 companies from $0 to millions of revenue. Not because I’m such a genius marketer, but because there’s a system that can take any new product, feature, or startup…
Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the process we’ve found most impactful at Grizzle: Use data-driven tools to improve relevancy and inject important themes I rely on tools like Moz and Clearscope to show which themes Google prioritizes for specific topics. This…
