Digital

The world seems chockablock with research and data about how AI is now — and in the future — having an impact on the careers of marketers and creators. Is that because we’re in the research business and have seen a few recent studies, including CMI’s  2025 Career Outlook for Content and Marketing, that speak…

Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you…

With the rapid expansion of digital marketing channels, marketers have to adapt by broadening their skill sets. While having a single area of expertise was once the norm, in the modern market, the norm simply won’t cut it. As growth expectations increase and budgets shrink, brands lean toward T-shaped marketers. Why? Having a team of…

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand…

So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can think about it like that. It’s essentially an XL formula, but within BigQuery. And what this statement is doing is it’s saying when our URL,…

Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.