AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of…
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I recommend looking at real business plan…
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they’re at — online….
Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can spiral. They say “up” and the easy thing is to say “down.” Literally, “the creation of division.” Your competitor launches a product and you work to undermine it with a different approach. Find small gaps and amplify them. Schismogenesis is…
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Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year,…
Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? In this article, you’ll learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams. Why Short Form Video Series Matter for Marketers Creating a consistent short form…
Four-word advice | Seth’s Blog When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward. Or, it’s possible you simply need someone to tell you, “you’ll figure it out.” April 3, 2025 Source link
Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be sure to consider the following. 1. Your online competitors may be different than your “real life” competitors This may…
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”
