Digital

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

Big company customer service has evolved to be pointless, a useless shadow of its former self. Big companies can’t take responsibility, only humans can. And when we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget what service is usually for. It’s…

The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But there are cons, too, like the fact that AI-generated content wears a stigma of cheating, a lazy shortcut. In fact, one study showed that most people would rather wait years for a lower-quality, human-written book…

Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement campaigns can be some of the hardest-working emails in your…

We’re all trying to figure out the future of content marketing. Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward by Josh Spilker at…

UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything you need to…

This, in itself, is a compromise. When we insist that our vision be accepted, completely, without alteration, we’ve already compromised. It might be that we’ve settled for a much smaller audience of people. Or it could be that the laws of physics get in the way, and our no-compromise solution is so heavy, so expensive…

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.

Ject! | Seth’s Blog We spend a lot of time responding and reacting to the throws of others. Ejected, rejected, projected, interjected… No one dejects you, of course, but it’s easy to feel dejected. Perhaps this is a good moment to take initiative, which is rarely given on its own. No one…

Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it was positioned this way. Britney’s early work in LLMs, machine learning, and SEO was initially met with scepticism.  “I remember people telling me I was insane…