Digital

The unimaginable and the unspeakable | Seth’s Blog It’s not just for horror, terror and doom. These are worth preventing. It turns out that the hard work of innovation or the creation of revolution involves imagining what others consider unimaginable and speaking up with the unspeakable. Sometimes we work to avoid the…

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic.

Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for answers and getting their tasks done. If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience….

The newcomer introduces themselves to the community. The brand runs its first ad. The product’s packaging is encountered by a new customer. You rarely get a second chance to make a first impression. For software companies, that first impression is the user interface, and then it’s the experience of actually engaging with the software. That’s…

 I’ve spent the past year fielding the same panicked question from clients repeatedly:  “Why is traffic down, and what can we do about it?” While AI features cannibalize clicks, there are other reasons for declining traffic. Technical issues, poor content targeting, and outdated strategies are often part of the problem. At MozCon New York, I’ll…

Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing has become one of the most reliable ways I generate leads, attract opportunities, and stay top-of-mind with the people who matter most.

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

How did we meet? What were we doing when we shifted from acquainted to friends? Who else is in our circle? How do we make space for each other and how do we dance together toward our center? You’ve shown me who you really are, and I trust you enough to share my dreams and…

Claim and Verify All Listings with a Domain Email We all know how to claim and verify a Google listing, but many don’t realize that the account you use to claim and verify a listing really matters. The email you use signals to Google that you are authorized to manage this business profile and can make…

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing.