Digital

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47%…

SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses.  And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my…

New post | Seth’s Blog There’s a button in WordPress that initiates a new post. And another that publishes it. That’s a clear and practical metaphor for what we do, all day, every day. The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer,…

Often give in | Seth’s Blog In an oft-quoted speech, Winston Churchill said: “ Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the…

Worth noting that there’s no ‘w’ in reckless. We imagine there might be, since a wreck is entirely possible. There’s the recklessness of creative generosity. This happens when we show up with our best work, regardless of how it might feel if it doesn’t land with the desired audience. The recklessness of financial abandon. No…

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.

Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way.  Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you…

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web.