Digital

If you’re going to build a conference, a newsletter, a podcast, an AI service or even a tennis tournament, please pause before you decide to be ad supported. (Ads are not the same as sponsorship). When you work for advertisers, you’re focused on short-term interactions with people who relentlessly measure all the things you and…

Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or scale. The result is more content, but not better content. A content engineer closes that gap by thinking in systems instead of one-off pieces. They…

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Within a few weeks, that waitlist had grown to hundreds of people, and that list became the foundation for everything that followed. Since then, I’ve…

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

Making a point | Seth’s Blog …might not be the same as making an impact. Making a point doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee. September 9, 2025 Source link

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes.

Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year.

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenthood to beauty influencers to comedy sketch creators. You’d be surprised to see that they don’t all have millions of followers; many are macro and micro-influencers with anywhere from 10,000…

Under the circumstances | Seth’s Blog Everyone is always doing their best. Given their situation, priorities, and awareness (the circumstances), people make choices. If we want to change how others respond, we need to change their circumstances and how they see their options. September 8, 2025 Source link

False scarcity | Seth’s Blog Often, the things we want the most aren’t directly related to the things we need. In fact, they might be very similar to things we already have. Wants are fueled by stories, and stories come from culture and connection and marketing, not from our actual physical or…