Here’s How To Pivot When Viral Content Turns To Crickets
We’re all looking for the magic bullet that will propel our real estate business to the next level. Maybe it’s a high-profile listing or a big-time media mention. Maybe it’s finding the perfect niche or landing a role that leads to real estate TV stardom. But what do you do when your shooting star suddenly falls flat?
READ: HGTV who? TikTok, not reality TV, took this broker’s business to another level
This week, we learned that even the most successful agents are not immune to changes in the market (not to mention social media algorithms). As part of our ongoing series of agent profiles, find out how one agent switched gears when his marketing platforms were no longer delivering the results he and his team needed.
When Austin, Texas, Realtor Ian Grossman cracked the code on YouTube virality, he thought his lead-gen needs had been handled. Then, his market started to slow down — along with his previously reliable stream of online leads.
Instead of trashing his content strategy, Grossman pivoted to more focused topics and added in broader outreach through old-school methods like email, handwritten notes and phone calls.
“Doubling down on our sphere and database has been the best way to protect us from leads decreasing on YouTube and other social media,” he added.
Whether you’re already a social media superstar or you’re a newbie just getting your online presence in order, Inman’s contributors have the advice you need to do more both virtually and face-to-face. Check out some of their recent insights on social media and content marketing.
5 strategies to build your first social media pipeline
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes.
READ: Instagram’s 3 new updates get personal. Too close for comfort?
Your brunch gets mad Instagram likes, but do you have listings?
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough.
READ: 3 social media lead gen lessons from the Trump vs. Powell drama
TikTok is the most powerful lead gen tool you’re probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation.
The Download is a column in which Inman’s Christy Murdock takes a deeper look at the top-read stories of the past week to give you what you’ll need to meet Monday head-on.
