How Sierra Pacific is scaling without a factory-line approach
Focused growth in retail and wholesale
While wholesale remains the company’s dominant channel, Sierra Pacific is expanding deliberately across both sides of the business. Lindblom emphasized a thoughtful hiring strategy that aligns with culture, rather than chasing rapid scale. She also sees M&A as opportunistic — not core to the company’s near-term plans.
“We don’t want the big bang. We want to be methodical about bringing on staff.”
— [7:20]
Competing through service, not speed
Asked how Sierra plans to win in the hyper-competitive wholesale market, Lindblom pointed to broker relationships and hands-on service. She’s often on broker calls herself and encourages her underwriting team to be directly accessible.
“We don’t have that factory line. We’re very personable with our brokers.”
— [8:50]
Tech, AI, and what’s next
With a proprietary LOS and POS already in place, Sierra leans heavily into building its own tech. Lindblom says they’ve also made a sizable investment in AI — but she’s clear it’s there to assist, not replace, operations staff.
Looking to 2025, Sierra is focused on staying nimble — preparing for both upward and downward shifts in market conditions and continuing to build a business where brokers, borrowers, and employees all feel supported.
