I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative

Want more numbers? I’ve got you:

Look in your GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there’s an ocean-sized gap, which means that while clicks are going down, organic search is still the primary traffic source for most websites.

If that’s what dying looks like, I’d love to see how y’all define success.

Google’s ad revenue: In the great words of MC Hammer, “Can’t touch this”

Google isn’t worried about AI search stealing traffic because most AI queries are informational, and Google makes money on commercial intent. If you’re looking for product reviews, shopping experiences, flight deals, or local services, you still go to Google for recommendations.

Until LLMs figure out monetization, they can’t go toe-to-toe with Google.

New AI features are making search better

A few years ago, I had to read three to five articles to get a comprehensive answer from Google search results. If I had a complex query, forget it. 

Today, Google handles math problems in search results, provides AI-generated answers to complex questions, and even allows follow-up queries with AI mode, making search more conversational.