The NSE confusions | Seth’s Blog
“Nobody wants this” is unlikely.
“Somebody will like this” is almost certainly true.
“Everyone needs this” is a trap.
The work begins with finding the right somebodies, while ignoring the imaginary everyone.
Scale is rarely the first signal of important work.
![How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]](https://i1.wp.com/www.hubspot.com/hubfs/Conversion%20Funnel.png?w=1200&resize=1200,0&ssl=1 "How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]")