Top Directory Submission Sites For eLearning And HR Software

What Are Directory Submission Sites?

Directory submission sites are digital libraries where businesses can add their domain address and other contact details. These directories are usually categorized by niche or industry, making it easier for buyers to find what they need. It’s like going on Tripadvisor every time you’re searching for local restaurants or landmarks. Only, in this case, it’s for companies who want to generate relevant backlinks for their eLearning and HR services or products. Basically, directory submission websites are one of the best off-page SEO practices that bring traffic without necessarily spending money on advertising. You can even identify niche-specific directories that give you extra chances of attracting the right audience. For example, if you have a corporate LMS, you can submit it to a corporate training directory for added visibility.

How do you submit your business to such directory sites? It’s a pretty simple process. Once you find the appropriate niche or subcategory, you submit your website’s URL, title, description, and, if possible, keywords and tags. This process is usually performed manually, but there are AI-powered tools that automate submissions, too.

Are you ready to list your business on web directory submission sites and improve your SEO performance?

The Benefits Of Listing Your HR And eLearning Business There

1. SEO Rankings

To enjoy this benefit, you should work only with high Domain Authority (DA) directories. Why? DA may not be a direct ranking factor, but it improves your search performance. High-DA websites typically have high inbound traffic, great off-page SEO, and a robust link-building and backlink strategy. When you associate yourself with directory submission sites for SEO purposes, you instantly improve your authority and, subsequently, your ranking. Additionally, DA compares your website with others in your niche and favors you when your authority appears to be better. So, not only do you improve your search engine performance, but you also stack up better against your competitors.

2. Backlinks

eLearning and HR software directories serve another crucial role. They provide you with high-DA backlinks, which, as mentioned above, help you associate yourself with authoritative websites and boost your own credibility. Buying backlinks is, unfortunately, a practice many businesses follow in an effort to acquire many links at a small cost. However, when you buy 1000 links off of Fiverr for $50, you can’t expect much. These links are most likely low-quality and will impact your ranking negatively. Organic backlink building takes time and manual effort to build.

3. Visibility

Imagine adding your service to relevant and popular project management software directories. These directory submission sites may receive 90K+ visits per day. This means that thousands of potential buyers view your listing and enter your website. This increases the importance of your website traffic, as these leads are highly targeted and actively looking into buying a product like yours. If you were thinking that buying leads would be a good idea, we advise you to think again and invest time in listing your business on directory submission websites.

4. Authority

One of the main issues for B2B and SaaS businesses is forming trust among their audience. With so many options out there, you have to differentiate yourself and show that you are a credible partner. Being listed on directory submission sites in the USA with high DA helps promote your own credibility. When people trust a submission site for offering accurate information, they will also trust you. Therefore, you gain high-quality business leads who already have a positive perception of you.

5 Types Of Directory Submission Sites

1. General Directories

These are usually free directory sites, where any business can submit itself. You can choose your category and list your business. These directories may not be niche to your industry, but they receive thousands and, in some cases, millions of visitors daily. So, it’s a great idea to add your business and increase your chances of being seen by potential clients.

2. Local Directories

Are you operating in a specific location? Any Search Engine Optimization specialist would tell you that submitting your business to a local directory is the best way to be seen by local customers. That’s because you improve your local SEO and can engage with audience members who are in close proximity. Yelp is a bright example of a free directory submission site in the USA, featuring businesses from all over the country.

3. Niche Directories

Generic directories may not do the trick for you. Niche-specific directories allow you to reach targeted customers and generate valuable demand. For example, an LMS directory listing is way more valuable than a general submission website. That’s why submitting your business to eLearning Industry’s high-DA eLearning and HR directories is better than using websites like A-List Sites.

4. Article And Blog Directories

Establishing yourself as a thought leader with industry expertise requires publishing articles and blog posts on industry-specific websites. Some of the top directory submission sites allow users to publish their articles and include their website’s link in the text. Therefore, you generate valuable backlinks while educating targeted audiences and building your reputation. You can submit your article to eLearning Industry and get yourself in front of the eyes of thousands of eLearning and HR pros.

5. Product Directories

Let’s say you want to buy a web conferencing tool for your business. Instead of searching online for solutions, you visit a web conferencing software directory to find the best tools on the market. So, once again, you leverage the good reputation and credibility of the best directory submission sites to increase leads and conversions.

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Other Categories Of Directory Submissions

Some of the best PPC directories offer you the opportunity to submit free and paid listings. Usually, paid listings allow you to add more features like a CTA button, geo-bidding, and conversion reports. So, paying comes with various benefits that help increase your revenue. Also, listings can be automated or manual. Doing this process manually can be time-consuming, and some companies choose to leverage software and tools that automate the entire project. Even with automated submissions, you should still check the final result before sending it. Other categorizations are nofollow and dofollow. You should prefer dofollow directory listings, as they allow search engines to pass link authority to your domain. What’s the point of giving your link if search engines can’t know about it?

Lastly, we have reciprocal directory listings. In this case, a directory publishes your listing and asks you to add a link or banner to the directory on your own website. This way, you both advertise your websites and increase your credibility.

How To Identify The Right Directory For Your Needs

1. Is It Trustworthy?

Link building for SaaS is never an easy feat. Backlink submission sites are a wonderful way to fire up your link-building strategy. However, before you submit your business, check the credibility of these websites. Do they have a high DA? If not, you want to avoid them. This is especially the case when they offer you paid submissions. You don’t want to waste your money or be associated with a low-authority website that might drag you down with them.

2. Is It Relevant To Your Niche?

Selling software requires longer sale cycles. This means that the more targeted leads you generate, the higher the chances of pushing them through your sales funnel. That’s why you need to identify relevant and niche-specific submission sites that attract the customers you need. For example, if you want to promote your authoring tool, authoring tool directories are far more effective than generic sites.

3. Does It Make It Easy To Submit?

If you are now creating your link-building plan, don’t forget to add the user-friendliness of directory submission sites. Why? You want to find websites that make it super easy to add your company’s details without going through a gazillion steps. This way, you can submit your business to many websites within the course of a few hours.

4. Does It Have Active Traffic?

A submission site may feature thousands of listings and appear to be functional. However, don’t limit yourself to the appearance. Check whether it has active traffic and how many people visit its domain daily. You can use tools like Ahrefs to do your research. This way, you ensure that your listing gets high traffic and engagement from targeted customers.

Directory Submission Sites You Can Leverage

You’ve probably heard this one before, although you may remember it differently. About Us used to be a simple domain directory. Now, it has evolved into a space where you can share your website for free. It’s very easy to use and has a large daily audience.

This directory submission site was developed in 2009 by SEO experts to help businesses gain extra online visibility. It features various categories and niches, letting you choose where to list your business. Jasmine’s goal is to help buyers find what they need easily and quickly.

BOTW is a highly respected directory that allows you to post free and paid submissions. Free submissions take a bit longer to review, though. That’s why you may opt for a free listing upgrade to speed up the process and publish your listing. This way, you get your reputable backlink quickly.

It’s not only retail stores and restaurants that should add their businesses to Google’s directory. eLearning and HR companies should also do that. Let’s say you are a content provider and someone has heard about your services from a colleague. When they Google your company’s name, they immediately browse basic and valuable information. They can quickly book a meeting or read reviews. You can also add your business to eLearning Industry’s content provider directory for additional visibility.

If you’re interested in improving your local SEO, Hotfrog is your best option. You can include your business’s name, address, contact information, and a short description. Therefore, you can reach clients in your geographic location more easily.

How Is eLearning Industry Different Than All Of These?

Someone might argue that submitting your business to general directory submission websites is not optimal. eLearning and HR companies can’t rely on these generic directories simply because they don’t reach targeted buyers. Someone wanting to purchase eLearning courses or payroll software is more likely to visit a niche directory. That’s because the latter is guaranteed to have more relevant options. To generate good leads and push down the sales funnel, you need to maximize exposure to the right people. This is where eLearning Industry, with its HR and eLearning directories, comes into play. You can create free and paid listings easily and quickly, gaining a trustworthy dofollow backlink.

Additionally, you can create a PPC directory ad. Why? Some of our directories feature 100+ listings, making it harder for you to stand out. Creating an ad puts you at the top of the page, helping increase reach, clicks, and conversions. One of the most valuable PPC directory tips we can offer you is that adding reviews inside your listing helps immensely to boost credibility.

Key Takeaway

How many backlinks should a website have to rank highly on Google? This is one of the most burning SEO-related questions. And how couldn’t it be? Organic traffic is what most of you are trying to increase. Submitting your business to directory submission sites is a great way to boost your company’s visibility and trust. The more backlinks you get from reliable and niche-specific sources, the more targeted buyers you’ll get. This way, you can forget all about buying B2B leads that you don’t even know if they actually exist. So, do thorough research to identify the directory you want, whether it’s general, local, or niche. And while you might think that it’s okay to create a listing just anywhere, think again. You should at least check which ones are credible and have active traffic.

eLearning Industry isn’t just one of the many directories out there. It’s niche-specific to HR and eLearning, and our high DA helps you receive qualified and targeted leads who are actively searching for a solution.

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